Social media has long been a favorite for advertisers and marketers, and we’re big fans of some of the most recent advertising options available on the leading social media sites.
Facebook — Carousel ads
Facebook, the top social media platform, has seen tremendous growth since it began in 2004. More than 1.51 billion of the 1.65 billion users log in at least once a month; more than 1 billion log in each day. Carousel ads are continuing to gain traction and support as advertisers see tremendous results; the cost per conversion has dropped by 30 to 50 percent, while the cost per click has dropped between 20 and 30 percent.
Carousel ads allow businesses to upload three to five images, or even add short video clips, to increase their brand awareness on both desktop and mobile platforms.
There are many creative, engaging ways companies are using carousel ads:
●Showcase a variety of different products
●A before and after series of results from your product
●Create a panoramic image highlighting your company’s advantages
Snapchat — On-Demand Geofilters
Once viewed as a way to send a photo to be immediately erased upon receipt, Snapchat has been growing at an extraordinary rate since it began in 2011; today, there are more than 100 million active users each day. Company leaders, who reported that more than 9,000 images — or snaps — are sent each second, recently announced the launch of On-Demand Geofilters .
This category of geofilter makes Snapchat advertising accessible to businesses of all sizes, as the branded filters start at only $5. From Taco Bell to New York Fashion Week, and birthday parties to basketball games, companies and individuals are taking advantage of this new tool to increase their brand awareness.
How can you make Snapchat On-Demand Geofilters work for you?
●New product launches
●Special events
●Anniversaries
●Corporate partnerships
Twitter — Promoted Moments
Twitter recently announced the launch of a new Promoted Carousel Ad option to complement the number of ad services the microblogging site has added since beginning in 2006. With more than 100 million daily active users publishing 140-character-capped tweets, the latest announcement is an expansion from their recent addition of promoted brands and moments.
Promoted Moments appear like a regular Twitter moment, but allow an advertiser to pay to highlight their moment in the guide for 24 hours. Each ad includes a promoted badge, and is a way to emphasize releases, products, or interesting stories. Companies like Starbucks, MGM, and Verizon were some of the first to utilize the
What should you promote on Twitter?
●Educational articles that will interest your followers
●Exciting developments and videos from your brands
●Behind-the scenes sneak peaks
