Recent news has stated that Instagram , which is owned by Facebook , is going to allow ads on their website. The popular website isn’t making a profit and hopes that adding ads will create a stable company with a bright future. This is Facebook’s latest effort on mobile marketing and Instagram’s first step at making money. This is an lucrative opportunity for companies to use Instagram for business advertising.
For anyone not familiar with Instagram, it’s a photo sharing website that became famous as a result of Facebook purchasing it in 2012 for 1 billion. Just download the application, take a photo, and upload it to the website. Many photo sharing sites came before it, but as of now Instagram is at the top. Adding ads will set the standard for what a photo sharing site will become.
Social media advertising is growing, and it’s no wonder that Instagram wants to be a part of the revolution. Backlash is forming against the change for fear that their photos will become Instagram’s property to sell and distribute as they please. Rest assured Instagram will not touch any uploaded photos or videos on the site. Instagram will start by adding occasional photo and video ads from companies with Instagram accounts before taking it to the next step. Users already follow their favorite brands and businesses so looking at their ad will be a seamless transition.
Your business can reach many mobile devices and computers who use Instagram. Because it shares the same people as Facebook you can be one of the first companies to establish a brand identity with Instagram customers. At over 150 million users the company has the good chance of creating revenue and sales. Companies have to be creative with their ads. Their advertising campaign must connect with professional photographers, amateur photographers and casual photographers along with their target audience (mostly teens and young adults). Businesses have plenty of time to figure this out because ads will come to Instagram in a few months. Contact us for the latest information.
